This is one of the most misunderstood concepts for online marketing. Using email to build up your customer base seems frightening to some business owners, if not downright confusing.

Using something like solo ads, or otherwise known as email traffic, to build up your business can be very rewarding and profitable if you know how to use it properly.

You can’t just throw email clicks at a sales page and hope it converts. This process works best if you presell your leads so that once they get to your sales page they are far more likely to buy.

The presell page tends to just be a simple page where you ask for a phone number, email or any combination thereof, then redirect them to whatever you have to offer.

Opinions differ on when exactly to redirect the person. Whether it is after they give their email or during your email sequence the prospect gets later on is up to the individual.

Email traffic, however, is hands down one of the best ways to build up your business fast and simple without dealing with the enormous hassles of trying to maneuver your way through other very large traffic platforms. Email and email traffic make everything all that much easier and simpler to work with. 

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