The people are getting smart and they search for online information before buying a product. The reason to do so to avoid scams. In order to shop safely on the internet, you should read reviews and customer testimonials. These reviews will help get information about the product and the brand in the true sense.
To get a better picture of the product people go for online Reviews n Info and there are particular sites for it that provides the information people want. There are a lot of writers dedicated to helping people out whether it is related to business issues, health problems, daily life problems, social issues etc.
The customers look up to such sites and appreciate them by becoming there permanent readers. People always look for informative blogs much more as it helps them to question and get answers from different sources. The best source is no doubt personal review and how a person feels about a particular stuff. If it is a bad thing people will let you know and if it is a good buy people will go nuts for you to buy it too.
If we look at things we love we are always up for their positive side and if we hate something we ignore all the positive sides this is the reason reviews have so much important in daily life.